Denim Hill, a fifth-generation farmer from Monroe, Louisiana, is not your average agriculture student. When he's not studying agriculture business at Southern University or helping with his family's soybean, corn, and wheat farm, you'll find him in the rodeo arena, chasing his dreams of becoming a professional tie-down roper. Hill's journey into the world of rodeo began like many others in his community. "I started off roping because everyone did it," he recalls. But by sixth grade, he realized it was more than just a local pastime – it was his passion. "People rope goats," Hill says, "but there's no fame in goats." To get on TV, you’ve got to rope calves. 

His dedication to the sport has already paid off. In high school, Hill took the Louisiana State Rookie of the Year title. But he's quick to point out that success in rodeo doesn't come overnight. "It takes about three years to really get into the groove of rodeo," he explains. "The fourth year is when you start to see the payoff." 

Now, Denim is sponsored by Hill’s Farm, Tennie Group, and S&T Rodeo Promotion. Hill's rodeo aspirations are matched by his academic achievements. As the valedictorian of his high school and a former All-State linebacker, he's proven he can excel both in and out of the arena. Although he went undrafted during the Covid years, Hill's athletic prowess found its perfect outlet in rodeo. Now, Hill balances his studies with a grueling rodeo schedule. "Rodeo life is as crazy as the songs make it sound," he tells me. "I've driven to three rodeos in three states in three days, all while pulling my horse in the trailer behind me."

Speaking of horses, Hill's partner in the arena is a seasoned pro named Mighty Mouse. "He's older, which is important because he has maturity and isn't easily spooked by the arena noise," Hill explains. This surefooted, calm companion is a true superstar, and a far cry from Hill's high school horse, Diamond, who was purchased for just $200. "Everyone agrees that a cheap horse can be a great horse," Hill says, "but for high-level rodeo, you need a champion like Mighty Mouse."

As he pursues his professional rodeo dreams, Hill hasn't forgotten his roots. He plans to return to work on his family farm eventually, but for now, the call of the arena is too strong to resist. "Tie-down roping has swagger," Hill says with a smile. "There are lots of big personalities and rivalries. It's exciting." You can catch Denim at the SERA Rodeo National Finals November 2, in Pensacola.